Well, the issue is that they don't deviate from the prescribed formula that is known to get them TRPs. Zero risks taken in that respect. Anyone watching this and thinking they are watching some creative art should know that they use market research and data analytics to develop storylines they think will engage the audience. They are not telling a good story. They are sewing together a series of moments that the audience will react to- which is true, even if the primary reaction is disgust. The story in totality is meaningless.
Also these guys are not creative in any way...that job title is misleading. They might as well be called Director of Showbusiness Development or something like that. I guess they are rich..and money makes up for a lot of things but man doesn't it hurt to put out a sub standard product every day of your life?