For those who attended school in the early 80s , maggi packets were distributed free to the students with a note to ask mother's to cook it when hungry after school ...
We did not understand what positioning strategy was all about in marketing but I particularly recollect clearly the first Maggi cooked ( rather experimented ) by me and my sister in which we threw the seasoning away thinking it to be a sticker and cooked a bland Maggi instead ....Ads on TV hadn't appeared then 😀
Grandmother was particularly upset that we had eaten something obnoxious ( she later referred to it as boiled worms ) and strict warning was given never to take anything distributed for free in schools 😀
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