Abjini ye line padh toh tujhe sab samaj aajayega.
DZK airs on TV as well as streams on OTT at the same time. On whether there is a possibility that because of OTT, the show is reaching a wider audience, Nilanjana explains, “OTT definitely gives us access to a different set of audience altogether. Globally, ratings are not being measured only for first-airing, measurement is now based on time-shifted viewing. Especially for drama content, since people record on DVR (Digital Video Recorder) and in some cases also watch the same content on OTT. Before OTT, TV content was a perishable commodity, but now TV content is available for a much longer time. This also gives TV content the advantage of the long-tail effect… audiences will continue to discover and watch this content long after the first airing. As makers, this is an excellent opportunity for our content to reach a much wider audience than was not possible before DVR and OTT.”
Iska matlab jaise less ratings ke baad bhi Beyhadh, Kuch Rang sony ke huge properties hai thik waise hi Dhadkan bhi hai. But difference ye hai ki vo dono daily soaps the aur ye seasonal finite hai.
Edited by MeNiyonika - 3 years ago