Honestly, sometimes I wish I could directly tell the CVs that they shouldn't feel afraid of breaking boundaries/barriers. Ekta only became this successful because she took a risk in the early 2000s, and it seemed to have paid off since she's a household name.
There are many different problems I have for the show, but perhaps the biggest problem I have is how the female characters are portrayed. They all seem a little unidimensional that have no other purpose other than to be "Bhabi-Ma," "MeraDev's patni" "Shiva's chipkali, chudail wife" and "Gaumbi's wanna be side chick 🙄."
ITV is meant to be enjoyed for all... and considering how global content is becoming with online platforms and social media (we already get English subs for every episode), the CVs (for not just this show) should really consider taking risks by showing us female empowerment, gray characters, men who are fine with taking on responsibilities that the woman usually has, trust before love in a relationship, etc.