Originally posted by: amritat
Ekta Kapoor's shows have some positive qualities. 
1. Actors in her shows are fantastic. Even expressionless newcomers end up learning acting and become brilliant performers in her serials. Some of the greatest ITV actors exist bcoz of her.
2. She knows how to build chemistry between pairs with storyline...n not just with eyelocks. 
All this body heat, fake pregnancy, etc tracks are her creation which she has recycled in many of her shows. And whether or not they are utterly cliched, trust me they work everytime.
I would anyday prefer body heat, fake pregnancy track between Riansh or Rihaan than this ma-bete nonsense.
3. Ekta knows how to make the audience FEEL for the characters. So after 200 episodes, even when the story becomes utterly stupid, chances are that you will cling on to the show for the sake of the characters. I watched Kyunki till the very last episode.
That is why her shows run for 1000s of episodes...despite the utter stupidity.