Umm Erica said what was the SAME as 20 years back didn't work.
As in customer bought a bottle of wine that was marketed as an altered formulation of a well known brand. He went home, sat down with a glass, stretched his legs and sipped in anticipation.
And then he spat it out!!!
He returned the bottle then, feeling cheated that although he was promised something new, what he was sold was the same bland drink that he had already tasted.
This is what her words "what worked 20 years back will not work now" means
How "what worked 20 years back will not work now" can be taken to mean what was tried differently this time didn't work, is a mystery to me. 🤓