I remember that episode on kapil Sharma show. I guess she knows how to use media, how to play her cards. No one predicted that she will get so much success. Remember her PR was mainly on education. I just did not liked how she took all the credit and Kedarnath became all about Sara. Which it should been also about Sushant, he was amazing in the movie.
Yup they publicized that she attended a top university like Columbia and that's fine up to a point cuz most of them don't even bother to finish 10th grade. At the same time, my gripe is that they never ONCE mentioned Sushant's all India rank of 7 in Delhi College of Engineering Entrance Exam and the grant to Stanford University! I'm truly astonished that no one even once mentioned it in any of his interviews. That's no mean feat and deserved to be talked up and hyped up everywhere!