I think they are hyping kuhu and kuhuness bcoz they want to show that inspite of the attention kuhu will do something to mishti or to abinal bond. This is when abir will have a showdown with kuhu and probably Kunal will side with kuhu. Also, it’s a possibility that they will show a gradual shift from kuhu jaap to mishti jaap. And this will make kuhu more evil like janmashtami evil.