Originally posted by: BorntoRead
Just a divergent opinion. I'm not well versed with the dynamics of bollywood / media in India so when people call themselves a brand I'm a little taken aback. Rashmi used to do that. And I always wondered how can she monetize her own person. Also when the fandom cites the value of humans in a materialistic way, it saddens me.
I'm sure that Sid and Shehnaaz don't view their relationship from the #Sidnaaz lens. Sid has mentioned it several times. Infact, it would be prudent that they don't, in crass terms, 'en cash the brand'. Somethings are so precious that they must remain private and not for public consumption.
They already are in an environment that monetizes their emotions. They have managed to remain authentic in all of that. All i wish for is that they remain the same especially when they don't even earn a penny from it.
Bollywood works in ways I can never appreciate.
This is absolutely true. Bollywood works in a way that mostly exploits - a person, situation or story.
However, I would herein specifically speak for SidNaz. They are at the peak of their career graphs and Mirchi awards are recognised on the national level. To be performing along the like of HR and Tiger Shrof, it would take their value to next level.
About the brand value, havenât we always seen how the name matters? We would always choose to watch a certain director producers films over someone elseâs, especially a new one. So the name, the brand, gives itâs value to the whole project associated with them.
Also, to keep it sacred, it is sacred in his heart. It is also the love of audiences and not saying no to a big brand that makes most actors to bring their relationships out in public. Also, when it love, your heart wants to scream about it at the top of your voice. And this ks just a danceđ
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