PreRish/KaRica AT #132|Slow Dance with Unfailing Hope and Forbearance - Page 82

Originally posted by: Tammanaarora9

😳😳😳😳

Don't praise him. 😡

Originally posted by: Soanz.19

People need to go out of the way to please their bosses as they're new to the industry. They need to maintain a good relationship to get work in the future as well. That's it. A very nice way of putting things😆

Originally posted by: WaqtZaya

AM is he himself. 🤣 Bajaj ke rings pehenta hai, he keeps the mask, those badges and broaches. Aise hi 😆 didn't you see how much he has been praising Bajaj aak ke liye Itna kiya kabhi 😆😛

AAK i think he hated his beliefs😆 and his ways..

And AM i think is his closest to heart wala role..

Bajaj ka was like a Goa trip for him....matlab karna tha kar liya ab hoo gaya.

Originally posted by: Soanz.19

People need to go out of the way to please their bosses as they're new to the industry. They need to maintain a good relationship to get work in the future as well. That's it. A very nice way of putting things😆

I agree👍🏼

Originally posted by: MayurChan

AAK i think he hated his beliefs😆 and his ways..

And AM i think is his closest to heart wala role..

Bajaj ka was like a Goa trip for him....matlab karna tha kar liya ab hoo gaya.

Originally posted by: WaqtZaya

this is very interesting to know piu. Thank you so much ♥️ karan anyway only followed his co actor's including directors and phs when he was working with them. Once his project was over he unfollowed/unfollows them all together. Nothing new for us only exception has been with Bushan uncle and Ankoosh, he treats the two as family.

but i have a question, what would you call this situation? Still a gimmick i suppose, when one of them takes so much of a pain not only to unfollow but also delete all their likes comments and everything else.

Social media Strategy has a separate education and agencies who help you do that. All this comes under Digital Marketing and Digital PR.

For instance, if I am a celebrity or a Brand, my social media account access is shared with such agencies who specialise in strategy. They have massive pre, post and day to day discussions for posts and activities as well as paid associations. The PR manager supervises the agency.

The agencies charge somewhere between 75k per month which can go up to 2.5 lakhs a month too depending on scope of work.

They decide cumulatively on the frequency of posts, their timings, content taking into consideration the event calendar in their mind.

They also do targeted posts with paid posts to Instagram to gain popularity with the algorithms.

Social media mood boarding and strategy is a HUGE thing and it’s totally a business.

The agency also regulates ORM which is Online Reputation management. For instance, if someone with a blue tick comments on your profile, the celebrity or the brand is immediately informed over a phone call and they are asked to respond in personal capacity. Rest, the team handles and answers on behalf of the celebrity or the Brand.

Huge backstory, I know all this because it’s a part of my portfolio to do Communication Strategy.

Anyway coming to answer your question.

That could be done in the possible scenarios like.
1. The ORM team gets a checklist to delete such comments and likes. This could be due to many reasons. Massive heartbreak, massive bitterness, legal reasons as directed by the lawyers, directed by the PR team to avoid conflict.

There are specialist agencies who are pro at disaster and crisis management too.
For instance, you got caught drinking in sets or going through bad divorce, or affairs hiding or hiding fights

Etc etc.

So, in short what you see on social media is a projected reality of experts in the fields of communication not the REAL people!

Influencer marketing is another game altogether.

Originally posted by: WaqtZaya

As per karan keeping mask. He took the toy gun from Boss Promotions 🤣 he keeps on keeping something or the other that he likes 😳 Bajaj has been his favourite. One who isn't his fan can also see that

Sorry to break your bubble but those are PR instructions as well. You keep a momento and show it off offscreen as well. Good digital strategy to show how immersive an actor is for his role. There are massive discussions on online personalities too just as you would do for a Brand from Aeker’s model. If you see online, you would see celebrities behaving in a certain way and those fall into 6 categories of personalities.

Originally posted by: MayurChan

True...

Isiliye aaj kal kisi bhi bollywood movie ka landing cost plus promotional budget alag decided hota hai..😆

PR team and Marketing Gimmicks🤪

I have given agency costs too. It’s massive but gives a great qualitative ROI.

I would calculate my average PR spend and then see my ROI in terms of tangibles and intangibles.

Thank you for participating in my communication classes 🤣

Originally posted by: manzilmukul

I have given agency costs too. It’s massive but gives a great qualitative ROI.

I would calculate my average PR spend and then see my ROI in terms of tangibles and intangibles.

And take decisions accordingly right 😛