Ekta Kapoor: Been a struggle convincing films are gender agnostic.

Producer Ekta Kapoor, whose co-production
"Veere Di Wedding" has raked in Rs 10.70
crore on the first day of its release, says it
has been a struggle to convince people that
films are gender agnostic.
Ekta on Saturday took to Twitter to
announce the box office collection of the all-
girl film which stars Kareena Kapoor Khan,
Sonam Kapoor, Swara Bhasker and Shikha
Talsania.
"We have just got the numbers (box office)
hot out of the oven! The all India box office
total for 'Veere Di Wedding' is Rs 10.70
crore on day one!" Ekta tweeted.
She also said that films do not work on
gender but on the basis of entertainment.
"I wanted to tweet the numbers myself even
before the official release as it's been a
struggle convincing people that films are
gender agnostic!
"Picture sirf
teen cheezo ke vajah se chalti hai (films run
only because of three things) entertainment,
entertainment and entertainment! Rhea
(Kapoor) and Ruchika this one is yours," Ekta
added.
Sonam tweeted: "Ekta we all broke the glass
ceiling!"
The female buddy comedy film is directed by
Shashanka Ghosh. It is co-produced by
Sonam's sister Rhea Kapoor, Ekta Kapoor
and Nikhil Dwivedi.
CREDITS: IANS.

https://www.pinkvilla.com/entertainment/news/ekta-kapoor-been-struggle-convincing-films-are-gender-agnostic-414552.