Article on SPA- Who Are We Exactly Awarding Through This Ceremony?

The title of the article exactly pin points the question I am having in my mind since many years. Star Parivaar Awards, the biggest and glamorous in-house award ceremony of Star Plus is probably one of the most costliest and expensive award show presented on television and based primarily on the content of the No. 1 Hindi GEC of India.

http://www.fuzionproductions.com/star-parivaar-awards-who-are-we-exactly-awarding-through-this-ceremony/

SPA's parivaar