Posted:
First it was open market.Then it became scarce so it got subsidised but there was enough of it to go round and we didn't feel the pinch.Then it got rationed but available without too much time lapse or hassle .We thought it was a passing thing.Then the lines became longer.Then very often it would be out of stock.Yesterday ( 11/9/14) after standing in a long queue for a long time the viewers of YHM got only a small part of the allotted and due amount of the ration - - IshRa Romance--.
Why so ? The Ache din for the viewers of this soap started with the start of the soap long before it became a national slogan, so why this continuous lean phase ?