Zee TV, India's leading broadcaster, is revolutionizing consumer experiences this festive season by creating a holistic and immersive brand experience for its loyalists. After successfully organizing 'Zee TV Parel Cha Raja' for the first time last year, the channel is set to take the celebrations a notch higher this year!
Visitors of Zee TV Parel Cha Raja can look forward to not only a spiritual experience but also a chance to meet their favourite Zee TV celebrities including actors Krishna Kaul (Ranbir), Rohit Suchanti (Rishi), Aishwarya Khare (Lakshmi), Smita Bansal (Neelam), Manasi Joshi Roy (Ambika), Navika Kotia (Kesar), Arjun Bijlani (Shiv), Nikki Sharma (Shakti) and Sa Re Ga Ma Pa judges Anu Malik and Neeti Mohan amongst others.
Aparna Bhosle, Business Head of Zee TV, said, "We are pleased to carry forth our partnership with Parel Cha Raja. The idea behind the pandal takeover is to create an immersive experience for all the devotees as they pray to their beloved Bappa. We had the privilege of welcoming a large number of devotees who came to seek Bappa's blessings during last year's festivities, and we look forward to making this year even more memorable. The presence of some of our most popular faces is sure to delight our viewers!"
The idol of Bappa this year is exquisite, evoking a deep sense of divinity, faith, and tranquillity among the worshippers. Moreover, in partnership with the pandal, Zee TV is organizing various competitions, games, and events such as drawing, photography, and videography to engage the audience further, in addition to the profound experience of venerating Bappa.