After the success of The Showman Show festival of Raj Kapoor, Zee Cinema is back with another legend, the launch of The Showman Show: Subhash Ghai Film Festival.
Zee Cinema's marketing campaign on the launch of The Showman Show – Subhash Ghai Film Festival too rides on to this wave through a topical campaign which highlights the original "Bolo Om Shanti Om" song thus creating nostalgia around original film Karz.
Speaking on the occasion, Mr. Mohan Gopinath, Deputy Business Head - Zee Cinema , said "Indian Cinema has so much to thank Subhash Ghai for. Ghai is one of the few film-makers who have genuinely enriched the canvas of Indian Cinema through films that have withstood the test of time, characters that live on in our hearts even today, music that has been an instant and timeless rage and lending to Hindi Cinema some of its biggest superstars. Zee Cinema salutes the showman with The Showman Show – Subhash Ghai Gilm Festival presented by Colgate"
The Showman Show that in the past has paid homage to Raj Kapoor and promised to keep the original Hindi cinema intact, will include Ghai blockbusters such as Khalnayak, Ram Lakhan, Karz, Taal, Pardes, Karma, Hero, Yaadein, Trimurti and Saudagar.
Come be part of the Magic of the Legend – Subhash Ghai who gave us some of the biggest films, stars and chartbusters…Bolo Om Shanti Om!
Tune in to The Showman Show on Zee Cinema, Sundays, 8.30 p.m.