Weeklong audio release for 'Routine Love Story'

The makers of Telugu romantic entertainer "Routine Love Story", which raised eyebrows for a quirky title, have a unique audio promotional strategy. They will launch one song, each day, starting Monday, over the next five days.

"The first song from the soundtrack will be launched via Radio Mirchi between 6 and 7 p.m. today (Monday). The second song will be released via TV 9 on Oct 16 between 6 and 7 p.m., while the third song will be released on a morning show between 8.30 and 10 a.m. on Maa Music on Oct 17," a source told IANS.

The fourth song will be released on Oct 18 on RLS media partner's site and the final song will be launched on Oct 20 via a typical audio function.

"The makers want the audience to listen to each song maximum number of times and therefore they planned it this way," the source added.

"Routine Love Story", which stars Sandeep Kishan, Regina, Chandra Mohan, Kavitha and M.S. Narayana, is directed by Praveen Sattaru and has music by Mickey J. Meyer.