This festivity is a celebration of relationships and underlines the fact that Zee's bond with their viewers is the strongest... akhir rishtey banana humse behtar kaun jaanta hai...'
The mega event that was held in Mumbai on 16th Nov will be televised on Sunday, 1st December from 8pm onwards on Zee TV. Acknowledging the commitment and co-operation of all stakeholders of Zee TV, Mr. Bharat Ranga, CCCO of ZEEL said, "We welcome and congratulate everybody who has been associated with the Zee family in all capacities at this gala celebration.
I thank all the audiences for their continued love and support as we complete 21 years of entertaining Indians and South Asians worldwide. This year, we have tried to showcase the brand philosophy of our network, Vasudhaiva Kutumbakam, through Zee Rishtey Awards. At ZEE, we've embraced this 2000-year-old maxim as a belief. It shapes our values. It guides our actions. Zee has had a glorious 21 year old relationship with its viewers. This is a platform that recognizes the invaluable contribution of the artistes that has driven the channel from success to success. In this year's Zee Rishtey Awards, we have tried to encapsulate the essence of this thought through some spectacular acts and have tried to connect with Zee audiences residing all across the globe."
An interesting on-ground activity was also lined up by the channel whereby initiatives were undertaken in 40 cities within a span of 10 days to announce the ZRA 2013 nominations and make vote appeals to the viewers for their favorite jodi's, actors, actresses, shows etc... The activity was conducted in regions including Mumbai, rest of Maharashtra, Delhi, Punjab, Gujarat and Uttar Pradesh. The votes were collected either through physical forms or through the online media and the results were declared at the on-ground event held on 16th November.
In the show, the theme of Vasudhaiva
Kutumbakam was brought out beautifully through some spectacular acts. The
opening act had characters from popular Zee TV shows emerge out of stunning caricatures
of a bird, a hoarding, lotus petals, pyro turn table and mahogany wings.
Bringing alive the beautiful expression of love was the popular Jodha Akbar
Jodi. Rajat Tokas as Akbar made a king size entry on an elephant and a cavalry
and romanced Jodha (Paridhi Sharma) on stage. Zee Ki Heroines- Ankita Lokhande,
Neha Marda and Mahima Makwana walked straight into the hearts of the viewers
through a dazzling all girls act. Similarly, Zee ke Heroes- Ejas Khan, Karan V
Grover and Chetan Hansraj impersonated the Boss (Akshay Kumar), Besharam
(Ranbir Kapoor) and Thalaiva (Rajinikanth) on stage.
A stunning family act was
put up by Shruti (Gautami Kapoor) and Ami (Ulka Gupta); the Qubool Hai sisters
- Nikhat (Archana Taide), Nuzhat (Farhina Parvez) and Najma (Neha Lakshmi Iyer);
Ankita (Ankita Lokhande) & Naren (Karan Mehra) & Vivek Oberoi and the
contestants of India's Best Dramebaaz. The Qubool Hai Jodi, Asad & Zoya
(Karan Singh Grover & Surbhi Jyoti) presented yet another romantic number
and reinforced the fact that their onscreen chemistry was the best.
graceful love act had Raghu-Shivani (Arhaan Behll & Mansi Shrivastav); Arjun
- Purvi (Ritwik Dhanjani & Asha Negi) and Gunjan-Mayank (Rupal Tyagi &
Ankit Gera) transport the audience to a different world. As anticipated, the
DID gang - Dharmesh, Raghav, Mayuresh, Mohena, the kids from Dance India Dance L'il
Masters, Moms from Dance India Dance Supermoms and the judges of Dance India Dance Season 4 - Ferozz Khan &
Mudassar Khan put up a stylish mind-boggling act. The oldies of the family - Usha
Nadkarni, Alok Nath, Shalini Kapoor Sagar etc all presented a light hearted fun act
which made the viewer's smile ear to ear.
The glittering event saw all eminent personalities from the television industry make their presence felt at the Red Carpet. It was a glamorous occasion with beautiful dresses and accessories. Some of the prominent names were the Balaji Family - Anil Kapoor, Mithun Chakroborty, Manish Paul, Vivek Oberoi, Sonali Bendre & Goldie Behl, Gautami Kapoor, Javed Ali, Rohit Roy, Jennifer Singh Grover & Karan Singh Grover, Geeta Kapur, Ashwini Kalsekar, Shilpa Shirodkar, Eva Grover, Mohit Sehgal, Vikrant Massey, Urvashi Dholakia, Deepshikha Nagpal, Varun Badola & Rajshree Sachdev, Rajshri Thakur Vaidya, Aditya Narayan, Rupa Ganguli, and others along with all Zee actors.
All roads led to Hotel J W Marriott post the event where Zee TV hosted a gala party for all its esteemed guests. An eclectic crowd compromising of actors, directors, producers, celebrities and members of the media and other dignitaries were treated to a fantastic champagne reception, followed by dinner and wine.