The Tale of three Glitterati Brothers- Ishqbaaz

They are rich! They are powerful! They are the most talked about eligible bachelors in the country! They are the Oberoi Brothers, Omkara, Rudra and Shivaay. Three handsome heirs of a colossal business Empire, who have been bred with power, wear taste, and attitude with innate flair and walk knowing that they simply own the world.

After years of creating iconic and exceptional stories, Star Plus is ready to give the audience a larger than life canvas with "Ishqbaaaz" that is a diffusion of vivid emotions like love and hate, revenge and redemption. Produced by Gul Khan under her banner 4 Lions Films, the show is slated to go on air from 27th June at 10 pm on STAR Plus.

Set in the backdrop of Mumbai, the Oberois are the modern day equivalent of Indian royalty, who seek power and glamour but it is the bond between the current generation of the Oberoi brothers that is at the heart of the story of "Ishqbaaaz".

Shivaay Oberoi played by Nakuul Mehta lets his mind rule over his heart. A cut throat businessman for whom business and family lineage means everything. Shivaay strives to be the most powerful man in the world, wearing his arrogance and pride on his sleeve. One can come face to face with his humane side only when he is with his siblings.

Omkara Oberoi played by Kunal Jaisingh is an artist in his entirety and is equally charismatic as his elder brother. He is caustic and blunt in his approach, a trait most artists possess but at the same time, he is chivalrous and compassionate to people around him. His love for his brothers remains unconditional despite some differences of opinion he may have with the older one.

Rudra Oberoi played by Leenesh Mattoo is the youngest, most handsome and the ultimate modern day metrosexual male, who makes his way to a woman's heart with his charming looks and his penchant for cooking. Vanity, thy name is Rudra, is a line that is written just for him. His wandering ways at times do land him in trouble but then his brothers always come to his rescue.

Sharing his thoughts on the new show, Star Plus' spokesperson said, "Star Plus has always presented and represented stories which project Nayi soch. Contrary to the prevailing belief of youngsters being indifferent to family ties, in our latest offering Ishqbaaaz, the younger generation has been shown as the ones that value family bonds and relationships and are instrumental in keeping the family united. Ishqbaaaz is our endeavour to continue to showcase content that will live up to what we promised our viewers; "Rishta Wahi Soch Nayi"."

The multi-starrer will also see Siraj Mustafa, Mahesh Thakur, Mreenal Deshraj and Reyhna Malhotra.