Super Bowl LIX boosts Kendrick Lamar’s streams: Drake diss 'Not Like Us' leads the charge

Kendrick Lamar set the stage on fire at Super Bowl LIX, and the impact was immediately felt across streaming platforms. His diss track directed at fellow rapper Drake, titled Not Like Us, saw an astounding 430% jump in streams on Spotify right after his electrifying performance. This track, which has already earned Lamar multiple Grammy awards, climbed to the No. 1 position on both U.S. and global Spotify charts on February 10, 2025. In just a single day, it racked up over 11 million streams, solidifying its place as a fan favorite.

Lamar’s influence didn’t stop there. He dominated the top six spots on the U.S. Spotify charts, with several collaborations featuring SZA making waves. Songs like luther, tv off, and squabble up became instant hits, further amplifying his reign on streaming platforms. Not only was Lamar the most-streamed artist in the U.S. and worldwide, but SZA, who joined him on stage during the halftime show, also saw a massive boost in her streams, securing the second spot in the U.S. and fourth globally.

The power of the Super Bowl halftime show has been witnessed time and again. Artists like Shakira and Jennifer Lopez in 2020 and Lady Gaga in 2017 saw similar surges in their streaming numbers after their performances. However, Lamar’s show set a new benchmark. The event, viewed by a record-breaking 133.5 million people, became the most-watched halftime show in history, proving the enormous reach of the Super Bowl stage.

Beyond his latest hit, Lamar’s entire music catalog experienced a surge, increasing by 175%. Classic songs like HUMBLE soared by 300%, while Money Trees and euphoria saw a 260% rise in streams. Apple Music charts also reflected his dominance, with his albums GNX and DAMN. taking the top two spots on iTunes after his performance. The ripple effect extended to SZA as well, as her overall catalog gained an 80% boost in listens.

Lamar’s ongoing rivalry with Drake has been one of the most talked-about feuds in hip-hop. Over the years, both artists have exchanged subtle and direct diss tracks, but Not Like Us has proven to be a game-changer. Its explosive success following the Super Bowl has strengthened Lamar’s position, earning him more recognition and a broader audience. With his streaming numbers soaring and new tour dates announced alongside SZA, Kendrick Lamar’s Super Bowl moment has undoubtedly taken his career to new heights.