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Sony Revamps their Prime Time Slots

Due to Sony's Babul Ka Angan Chootey Na's over whelming popularity in the non metro cities, Sony has decided to re-schedule their entire prime-time slot. Read on to know where your favorite shows have been placed...

Published: Tuesday,Mar 04, 2008 15:11 PM GMT-07:00
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Sony Entertainment, does a revamp with their weekday prime-time slots owing to the success of Ratna Sinha’s Babul Ka Angan Chootey Na. The show was aired at the 10pm slot, with direct competition to Balaji Telefilm’s Kahaani Ghar Ghar Kii on Star Plus. The channel has now decided to take the heat off, and place the show right between Star Plus' Kasturi and Zee’s Saath Phere. The Telly Buzz team talks to the producer of Babul Ka Angan Chootey Naa, Ratna Sinha, on the sudden change...

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"We conducted a research and found that a lot of people from smaller towns are connecting to the show, and a preferable time for them to watch the show is 9:30 as the night begins early in smaller towns and villages as compared to larger cities. So we wanted to put the show at a time which is convenient for them", opines Ratna.

When asked if this is going to affect the show's TRPs as the 9:30 slot is surrounded by many other popular shows, she stated, "No, i think if people are relating to the show, they will surely watch it. Also, there is quite a different audience who watch our show, so I don't think that will be a problem and neither will it affect the TRPs of the show. Ratna ends by saying, "It will take some time for the show to grow slowly. We cannot expect it to jump to number one overnight."

As the change takes place, the new time slots for the prime time slot in Sony are as such: AmberDhara kicks off the evening at 8:30pm, followed by Balaji’s Kuchh Is Tara at 9:00, Babul ka Angan Chootey Naa gets the 9:30 slot, followed by Tujhko Hain Salaam Zindgi at 10:00.

Reporter: Melanie
Author: Hiral Anju Bhatt

Comments (22)

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putturani 15 years ago Great atricle! I must see these films :D
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desifairy1 15 years ago .. thats ok but then i wonn't b able to watch salam zindazgi
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umi82990 15 years ago okay...i hope it works for them but isn't Salaam Zindagi ending.
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jasmine_triv 15 years ago nooo....I watch three shows from 8.30 - 10.00 but now I will have to keep watching til 10.30 if I want to watch Salam zindagi. So do I watch tv or study?
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Jaslove 15 years ago KIT is still @ da same time only AD, Salaam Zindagi... & Babul Ka... are changing their time slots with each other...
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vallanki 15 years ago cool..I love babul..I like the lead roles..anyway 10'clock slot was convenient for me too...
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asianangel934 15 years ago i think that salaam zindagi should be at 8:30pm i believe more people watch that more than amber dhara!
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26javey 15 years ago the timing wont relly help the TRPs. i wont be able to watch salaam zindgi now
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tumhari? 15 years ago oh come on i like SZ better but they are moving that
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punjabi_kuri02 15 years ago THANK GOD!
KIT is he same time
otherwise i would have marched over to SET! and be like change it back now!
ahahaha, well i guess no more AD : )Kasam Se's more important anywaysss : )
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