Presently they have shows like Navya and Phulwa on air with Shobha Somnath Ki as the latest addition. In a conversation with TellyBuzz, Producer Siddharth Tewary shared his television journey and their vision for the coming years...
What has been so unique about your journey from Amber Dhara to Navya?
What is so unique about Phulwa? Rumour has it, that it is inspired by Phoolan Devi's life?
Frankly speaking, we never claimed that the show is based on Phoolan Devi's life and this is not a true story at all. The character is inspired from her, but that does not mean that the show is based on her life.
What was the reason that Sargun Mehta was chosen to be the older Phulwa?
Sargun was the exact person who we had imagined and her eyes are very expressive. Though I had not seen any of her previous works, I was aware of her abilities. I do not think anyone else could have done the character better than her.
The ratings of the show have not been impressive even after the leap. Any comments?
Yes, currently the ratings have dipped, but at the same time we are concentrating to pitch the show better with various inputs. But at the end, the numbers are not in our control and as far as competition is concerned, its always with us.
What is the USP of Navya?
Navya, from day one is Vivek's concept and when we discussed the story we knew that the show is going to be a tough one to portray as we have to show both the old and new generation. The USP of the show is that we are trying to bridge the gap between the old and the new generation.
What is your level of involvement in Phulwa and Navya? And where does Vikas Seth figure in the entire scenario?
I am the Creative Director of both the shows; hence I look into the creative inputs of the show. Vikas and Rahul are the ones who really run the company and look into the financial aspects of the show.
You are known for making different shows for different channels? Is that a conscious decision?
What is your vision for Swastik pictures?
To create really honest work; we have the trust in what we do and the same time outcome is of matter.
On what criteria have you selected Shaheer Sheik and Soumya as the main leads of Navya?
There have been hundreds of auditions for these characters and though I have not seen his previous work, everyone was really appreciative about Shaheer Sheikh. Soumya was a last minute addition and that too after a lot of hunt. She really fits in the role.
What is the involvement of Vivek Bahl in the show?
Navya is his baby wherein the concept and story is his.
Your production house Swastik pictures has got into event management also. What can we expect next?
Describe the following in one line.
Angad Hasija- Superb human being
Jannat Zubair Rahmani- Child prodigee
Sai Ballal- Extremely talented
Shweta Kawatra- I really do not know her well to comment on her
Shaheer Sheikh- Highly commited
Soumya Seth- Sweet kid
Kshitee Jog- Good friend and a great actor.
Reporter and Author: Saranya Valsarajan