My wife loves my rugged look - Barun Sobti

Actor Barun Sobti, who has a chocolate boy image on screen, will be seen sporting a rugged and messy look in Iss Pyaar Ko Kya Naam Doon. 

And, his wife Pashmeen loves the avatar!

"Pashmeen loves the un-shaven appearance. My previous roles always required a simple look and I couldn't experiment much. With this show, I've finally been able to get this look, and it's interesting. The response from the audience too has been fabulous," Barun, who will play Advay Singh Raizada - an ambitious anti-hero, said in a statement.

The Star Plus show will see him romancing actress Shivani Tomar, who will be seen as Chandni.