Mahakumbh's Unique Social Media Strategy!

While Bollywood is known to promote its films in a unique manner through social media such as the recent Bang Bang dare, television also is not behind. Mahakumbh makers have come up with a unique online campaign called Mahakumbh1Min in which actors have been challenging each other to do things within 1 minute. 

We hear that Gautam Rode had started the chain after which Rahul Mahajan was nominated to do 40 sit ups who in turn nominated Arvind Vaghela to eat 20 pani puris in one minute and the chain has gone on to Neelu Vagela, Kanika Maheshwari, Ashok Lokhande, etc. 

Looks like gone are the days when only one Bollywood actor would promote another actor's film as television too is seeing such unity in promoting a show. 

Here are a few of the videos for you to watch: