Jitendra Kumar on TVF evoking emotions: "Our emotional connection was often limited to stars like SRK but..."

The Viral Fever (TVF) stands out as a beloved content creator renowned for delivering shows that deeply resonate with audiences across demographics. They possess an innate understanding of the preferences and sensibilities of today's youth, a feat attributed to the cohesive and talented team behind their success. Presently, TVF leads the charge in revolutionizing the content industry, owing much of its success to the compelling narratives and adept storytelling they offer.

During a recent podcast conversation with YouTuber Raj Shamani, actor Jitendra Kumar, fondly known as Jeetu Bhaiya, shared insights into why TVF holds an edge over Bollywood. He articulated, "When all (TVF) started, the entertainment landscape was lacking in fundamentals. Much of the content operated on a surface level, with only a few exceptions. By basics, I mean the essence of storytelling was absent. Writing didn't engage people; it felt disjointed and strange."

Expanding on this, he remarked,

Our emotional connection was often limited to a handful of stars like Shah Rukh Khan. If he shed a tear on screen or faced a challenge, we'd feel it too. But beyond that, the storytelling basics were largely absent.

- Jeetendra Kumar

Concluding it he gushed, "Then, there came TVF who decided to go back to basics. They focused on connecting with people, and that became a major driving force behind their work."

With an impressive tally of seven entries, TVF outpaces other national content producers by a significant margin. The anticipation mounts as TVF gears up for the release of an intriguing new show slated for 2024. Additionally, fans can look forward to the upcoming seasons of fan-favorite series such as Panchayat, Kota Factory, and Gullak.