With Zee TV completing 21 glorious years in the industry, it was time to commemorate the unique bond that Zee shares with its viewers in a special way. Zee TV's popular actors - Ritwik Dhanjani- Asha Negi, Arhaan Behll - Mansi Shrivastav, Ankit Gera- Roopal Tyagi, Manav Gohil - Ulka Gupta - traveled to many cities to meet the viewers personally across the country in order to show their gratitude. Zee TV's popular actors met fans in Mumbai, Jaipur, Lucknow and Ahmedabad to announce Zee Rishtey Awards 2013 and thank viewers for all their love and support.
Apart from this, an interesting canter activity was also lined up by the channel whereby initiatives were undertaken in 40 cities within a span of 10 days to announce the ZRA nominations and make vote appeals to the viewers for their favorite jodi's, actors, actresses, shows etc... The activity was conducted in regions including Mumbai, rest of Maharashtra, Delhi, Punjab, Gujarat and Uttar Pradesh. The votes will be collected either through physical forms and online and the results will be declared on-air on Sunday, 1st December at 8pm on Zee TV. In order to make this activity more exciting and engaging, interesting contests were held across cities with the viewers whereby they had an opportunity to give them a chance to earn Zee TV gift hampers. Few select and lucky winners will also be invited to Mumbai to watch their favorite Zee TV stars LIVE at the on-ground of Zee Rishtey Awards.