"It is important to Share The load to spend a happy married life." - Sanaya Irani

As the social debate continues to evolve, children believe that household chores are a mother's job, with the stereotype of gender roles being passed down from one generation to the next. #ShareTheLoad movement has created a strong resonance with men and women alike, with dads now stepping forward to join the cause.

Coming forward to support the cause is one of the most celebrated on-screen and now off- screen couple, Mohit Sehgal and Sanaya Irani. 

Speaking about the concept of sharing the load, Sanaya stated, "It is very important to get up and take notice of the prejudice of gender equality. These issues are rising from our very own households and it is our responsibility to make sure that we inculcate the right teachings to our children. Mohit and I are very proud to be associated with this movement. We have been together for a long time and understand the importance of sharing responsibilities with your partner."

"We are very excited that we had the opportunity of being a part of a movement like this in the early stages of our marriage, as we have learnt that in order to lead a beautiful and happy married life together, it is important to Share The load! With the launch, Mohit and I will now be dividing the laundry and I would urge all you lovely couples out there to do the same."

Mohit went on to add, "As a husband and a man, I understand the importance of eliminating this prejudice. By addressing it correctly, we can ensure that our generations to come grow up with the right values. It is indeed an honour to be associated with this movement, and a unique and fun idea of laundry going Odd-Even."

Way to go Monaya!