Funny Bhoots scare media buyers & planners..

Making people laugh is not an easy task and SAB, India's no. 1 comedy channel will vouch for this fact. With a series of successful show launches backed by innovative marketing, the sustained upward viewership trend lends credence to the success of the channel. 

Keeping its tradition of having a clutter breaking marketing approach, the marketing team at SAB devised an interesting route to reach media planners and buyers during the launch of Bhootwala Serial, India's first horror comedy. While the prime objective was to spread awareness on the show, the team devised an out of the box approach to deliver the ghostly merchandise. Breaking the clutter, promoters dressed in scary ghostly costumes went across all agencies like Zenith Optimedia, Lodestar, Lintas Media Group, Starcom, Madison, Maxus, Mindshare and Mindshare Fulcrum. 

Needless to say, this perfect amalgamation of the show's basic constituents i.e. horror and comedy, was well appreciated by the industry.

After all, 'Asli Mazza SAB ke Saath Aata Hai'...