Post Sinndoor Tere Naam Ka, Jay Mehta and Zee TV team up again to create the magic that once dazzled during the Sinndoor days. Starting the 15th of October, is 'Ek Khubsoorat Jeevan Sathi - Ardhangini', a show that contradicts the existing popular mindset of external beauty being a boon.
Ardhangini – is the story of a girl named Kangana, who’s beauty leaves everyone spellbound, but to her dismay, Kangana has to given in to the twists and turns of life. With focusing on issues like colour, gender discrimination, illiteracy, the creative team of Zee now addresses an issue like such, giving a fresh edge to the channel.
Mr. Punit Goenka, the business Head of Zee states, "I had heard concepts galore but never on the first hearing have I taken to a subject. It is also the first time that we are portraying a Bengali backdrop. We have specially flown in people from Kolkata and to help us with the design, sets and costumes. I am sure a lot of people will be able to relate to the subtle prejudices that we have shown. It's a very mature subject and we have Sudeepa Singh, from our very own 's Best - Cinestars Ki Khoj playing the lead. We have worked together with Jay (Mehta) before and are confident of this show."
Joining Sudeepa will be none other than Mamta’s Ajay Krishh as the main protagonist of the show. Ardhangini takes over the 11:00pm prime time slot which was earlier taken by Shreya Creation’s Har Ghar Kuch Kehta Hain, which now finds itself in the 7:00pm slot.
Tune in to Zee TV "ARDHANGANI....ek khoobsurat jeevan saathi"
From Monday to Thursday at 11 pm