EXPLAINED: The FALLING ratings & CRAZE of 'Bigg Boss 12'

Bigg Boss 12 continues to be the guilty pleasure of many out there, and 12 years of the show's resounding success is the proof of that. Usually, around September or October, fans have their schedule customized for the next 100 days or so on not to miss a single episode of the reality show.

There have been good seasons, there have been bad seasons, but Bigg Boss 12 is an anomaly in itself. Why is that? Beginning with smashing numbers in the first week, the show saw a minor decline in the next week. However, in the next couple of weeks, the numbers kept going down and this past week saw the show clocking 1.9 points.

Here, we try and discuss what's going wrong for the show and is there any chance for it to get some retribution-

From clocking around 2.7 points to now falling to 1.9 points, the journey in the first 4 weeks hasn't been a pretty one. Of course, 1.9 is still in no way bad numbers, but the trend is a worrisome factor. If this continues to be, anything less than 1.6 will be bad news.

We do not deny that the show, even after 12 years, generates a buzz as not many do. However that, just like the movies is about having an initial craze. That craze and buzz will lead the viewers to watch the first few episodes for sure, but then it is the show's job to sustain. Bigg Boss 12 doesn't seem to be doing that, and even though there are vintage Bigg Boss moments, the interest is not there.

On paper, the list of contestants looked really promising, where popular TV names like Karanvir Bohra and Dipika Kakar signed up for the show. However, now that a few weeks have passed by, the overall impact is not as good as the previous seasons managed to exhibit. Yes, there are fights, there are arguments, but the chemistry and personalities are disappointing.

But, as we said, it's not a lost cause altogether as even the fallen numbers are fairly decent. The little spark of Srishty Rode being pushed by Saba did create some stir in and outside the house, but the show certainly needs a lot more than that to regain the lost interest and viewership.

Will this fight or the changing equations finally lead make Bigg Boss 12 spicy enough? We can only wait and watch.