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COLORS back to all-fiction at prime time...

With the twin launches of Yeh Pyaar Na Hoga Kam and Laagi Tujhse Lagan starting 28th December, COLORS gears up for a all-fiction lineup in the prime time daily band...

Published: Friday,Dec 18, 2009 17:49 PM GMT-07:00
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After their successful back-to-back non fiction shows in Khatron Ke Khiladi and Bigg Boss Season 3, COLORS is launching two new fiction shows in the time slots between 9-10 PM.

COLORS back to all-fiction at prime time...
While Yeh Pyaar Na Hoga Kam, produced by Creative Eye will be the channel's first love story, Laagi Tujhse Lagan, produced by Playtime Creations is the story of a girl Nakusha from a lower caste who is forced to live her life with distorted beauty.

As Ashwini Yardi, Programming Head, COLORS puts it, "We have always wanted to produce shows that are a reflection of the society. We have also wanted to do a love story, and with Yeh Pyaar Na Hoga Kam, we bring to the audience a love story happening between an upper caste boy and lower caste girl. So as we see in the promo, we bring to notice the manner in which the society reacts, even when a love story is not even in its budding stage".

"We have got our two good looking leads in Gaurav Khanna and Yami Gautam. Gaurav has proved good for COLORS, as he was our lead in Jeevan Saathi too. He comes with his own baggage of fan following, he is a localite too hailing from Kanpur. He is also a fresh face who will grow as our story unfolds", adds Ashwini.

On the other show Laagi Tujhse Lagan, Ashwini Yardi tells us, "This is a very unique story of a girl Nakusha who lives in a slum area in Mumbai. This again has a social message to spread and talks about the life of the people who are forced to be content with very less in life. This again will unfold into a very nice refreshing love story".    

Remind her that their earlier fiction slots Jeevan Saathi and Meri Ghar Aayi Ek Nanhi Pari at the same 9-10 PM slot did not do that well for the channel, and she gives us a very optimistic reply in, "Yes, it is true that those shows did not deliver as much as we expected. But the very fact that we are launching these shows after the successful run of two reality shows at the same time slot is a positive in itself. Also we are looking forward to gaining more viewership from the younger lot who witnessed the reality shows aired at this time".

Lastly, Ashwini Yardi informed us that, "The two shows will be launching on December 28th. Yeh Pyaar Na Hoga Kam will take the 9 PM slot while Laagi Tujhse Lagan will be at the 9.30 PM slot".

So we are back to all fiction at the prime time band on COLORS…

Reporter and Author: Srividya Rajesh
ALSO READ: Anupamaa: Anupama decides to hand over the dance academy to Dimple temporarily

Comments (16)

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Shreyashi Ray @GauravsDbest 12 years ago Love u Gaurav...ur simply the best ever...undoubtedly...miss u...love YPNHK, YaRav, and AbHer..
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Archna @achumen 13 years ago Thanks for the article. Looking forward for the new show - Gaurav Khanna.
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soumya @lnmdj_greatfan 13 years ago wow ... 1 hr of GK ??? wonderful new yr gift yaar ... the yr will start wid a bang now ... awesum news ... all d best to GK ... jus rock both the shows now ...
thnz fr the article TB ...
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Subha @Life_Is_Dutiful 13 years ago thanx.looking forward 2 gaurav's new show.
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Keva @Keva 13 years ago Waiting for the GK hour to start on December 28th.
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Maz @Maz. 13 years ago awesome GK!..we love you!
'the baggage'..hehe..yea we are right behind you!...1hr of GK 5 days a week...thats just bliss! =)

A new show plus the classic Love ne mila di jodi! Just Fabulous.
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Ekta @Eksie 13 years ago Looking forward to GK's new show! Am sure he'll ROCK it like he does all his shows! Love him!

Yayyy ... ONE WHOLE HOUR of GK! Awessssome!! :D:D:D
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Lifez_Beautiful @Lifez_Beautiful 13 years ago wOw!! 1 mre article abt GK ???!!! OOO juss luv hm !!! He surely has a loyal fan following.. He has US !! v r wth u Gaurav always !! so go ahead n rock da new shw !! V luv u as PRI n Will Do 4eva... N Im so happy this is at 9PM.. so wnt clash wth LNMDJ.. YAAY !!! 1 hr of GK tym !! me gonna wait 4 it 2 start !! :D :D :D ... All da very best SWTY !!
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-Ritz- @-Ritz- 13 years ago 1 whole hour of GK. Excellent. looks like 9:00 to 10:00 is going to be good times. Good luck to Colors.
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Fatima @desigirl_18 13 years ago really looking forward to YPNHK for Gaurav!!! Hope u rock this show Gaurav as u are rocking LNMDJ!!!!
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