Crossing all language barriers and geographical barricades [v] are yet again looking for the hottest sound of 2009 in a nationwide search! Be prepared this January, as Channel [v] is on the prowl for best musical entries for the third edition of [v] Launch Pad!
Announcing the battle, Sheetal Sudhir, Creative Director, Channel [v] said, “Launch Pad this year is extra special for us. We’re cranking it up a notch to celebrate and recognize Indian rock music in its rawest form, language no more being a constraint. Bengali, Malayalam, Tamil, Hindi all are invited. We’re tapping into the heart and soul of our Desi rockers and searching for a revolutionary new sound that needs to be heard and [v]’re all ears! Judging them would be India’s most versatile musician, Vishal Dadlani. We have hot wired the process for tracing the best musical bands of the country!”
Mentor and jury, Vishal Dadlani added, “You could be a punk rock band from Shillong, a pop rock from Kolkata, or even a Malayali folk band from Kerala, it’s all good – I’m looking for the real thing; music that moves me. If you have it in you then here’s your platform. If not, don’t bother.”
The competition begins by the end of January where in 20 short listed bands will perform every week LIVE @ Blue Frog, Mumbai. Based on weekly cumulative ratings, few bands will be chosen to perform at the mega finals to be held in Mumbai. And at the end, the winner will get a once-in-a-lifetime opportunity to record a music video with Channel [v] and a music album.
The previous season on [v] Launch Pad saw electrifying performances, amazing new songs written by the contestants and an outstanding range of rock music, culminating into a hugely successful concert.
The entire journey from auditions to eliminations to their final performance will be encapsulated in 13 unique episodes on Channel [v].