Boman Irani takes odour challenge

Boman Irani with his wife Zenobia on Tuesday took up the Glass House Challenge to fight off the Indian household odours at an event here.

Set up at a busy mall here, the glass house was the perfect stage to fight the most persistent household odours. Before putting Ambi Pur to test, Boman and his wife cooked some spicy dishes to spread the smell of garlic and 'tadka' within the 'house'.

After having filled the house with pungent smells, the couple along with Pieter Hommez, research and development expert at consumer goods company P&G, sprayed the house with Ambi Pur Air Effects to not just cover but remove the odours.

"The Glass House Challenge was indeed the perfect torture test and goes to show that Ambi Pur Air Effects doesn't just cover, but truly removes the odours. I'm a huge foodie, but the smells of cooking garlic and 'tadka' can be quite pungent and a real challenge," Boman said in a statement.

Actress Richa Chadha was invited as a special guest into the house to experience the freshness.

"Having entered the glass house blindfolded, and on taking in the freshness, I was convinced I was in a beautiful garden or a luxurious spa. The fragrance and aroma was subtle, not overpowering and a genuine treat. I would have never guessed that it was a room filled with garlic and 'tadka' odours," Richa said.