Beti Bachao massage in Taarak Mehta...!

After the successful run of their Swachh Bharat episodes on TMKOC, the leading production house known to conceptualize humorous stories that bring forth social issues, has now captivated the audiences through their current story on the girl child.

"India has developed in so many sectors with time but crime against women and gender inequality still remains a major issue. Hence, women welfare is the dire need of the hour in our country. In our present segment, we decided to highlight the problem of female infanticide and create as much awareness as possible regarding this important matter. We are trying to do our bit to convey the social message in an entertaining & humorous manner," says Asit Kumarr Modi.

Since the beginning of TMKOC, Asit Modi has always focused on delivering social messages through the show. Their works depicting societal concerns like misusing the environment, smoking, drinking and driving, etc. were received favorably by the audience and gained widespread attention.

"Children are a blessing from god, daughter or son; we shouldn't discriminate between the two. In today's world girls are no less than boy's in any aspect. Both should be provided with basic amenities like education and presented with equal opportunities. I am really happy that Asit sir decided to address this crucial subject through TMKOC", comments Disha Vakani.