Beauty Influencer Valeria Marquez SHOT DEAD During TikTok Live - WATCH

In a shocking incident that unfolded live on TikTok, 23-year-old Mexican influencer Valeria Márquez was shot dead inside a beauty salon in Zapopan, Jalisco. Known for her content around makeup and beauty, Valeria had a strong presence on social media with nearly 200,000 followers across TikTok and Instagram.

The incident took place during a live session when an unidentified man entered the salon pretending to be a delivery person. According to eyewitness accounts and footage from the livestream, the man asked, "Hey, Vale?" Moments later, gunshots were heard. Valeria was shot three times — once in the head and twice in the chest — and collapsed immediately. She had just said, "they're coming," moments before the attack.

Paramedics arrived quickly but declared her dead at the scene. The entire episode was recorded live, and the broadcast was cut short by another woman present at the salon, who has not yet been identified publicly.

Valeria had posted a selfie from the salon just hours before the shooting. Local authorities in Jalisco confirmed that an investigation is underway. The state prosecutor's office stated that the case is being handled under the official protocols for suspected femicide, though no motive has been confirmed yet. No arrests have been made as of now.

The salon where the incident took place was one where Valeria reportedly worked and often filmed her content. Her death has added to growing concerns over the safety of public figures and influencers in Mexico, particularly women.

While the identity of the assailant remains unknown, authorities are analysing the livestream footage and surveillance from the area. The case has stirred widespread concern on social media, with many demanding swift justice.

The incident has once again highlighted the risks faced by young women in public life, especially in professions that rely heavily on online exposure, raising urgent calls for enhanced security measures.