Another film has joined the long list of presentations to gain some mileage and revenue in terms of having an early digital release. It is no secret that theaters throughout the world (almost) have been shut down due to Covid-19 (Coronavirus) outbreak, and owing to the same, multiple studios and streaming platforms have been planning to give recently released or soon-to-be-releasing films an early digital release.
Sony Pictures has given its hit action comedy Bad Boys for Life an early video on demand release on March 31. The movie — starring Will Smith and Martin Lawrence — will debut April 21 on 4K Ultra HD, Blu-ray and DVD.
Prior to the crisis, most theatrical releases were not available at home until roughly 90 days after they premiered in multiplexes. But given the unprecedented circumstances, Disney, Lionsgate, Sony, Universal, STX Films and Warner Bros. have all announced plans to release films early on VOD, including Onward, Birds of Prey, The Hunt and The Invisible Man.
Bad Boys for Life is the highest-grossing movie of the year so far, earning $204 million in North America.
The movie is a sequel to 1995’s Bad Boys and 2003’s Bad Boys II. The film, which carries a $90 million production budget, reunites Smith and Lawrence as old-school cops taking down the leader of a Miami drug cartel.