Landmark Group (Dubai), a foremost retailer in the Middle East and India, brings SPRINGFIELD – a European casual wear brand - to India. This globally acclaimed brand is known for trendy casual wear that is distinctly urban, sporty and vibrant. An international fashion leader, Springfield is set to enthrall consumers with the formal launch of its first store in Mumbai today. The Springfield store is located at Atria-The Millennium Mall, Lower Parel (Annie Besant Road, Worli).
To mark the launch of Springfield, famous models like Aryan Vaid
and Carol Gracias
along with budding models were treated to a makeover by stylist Nisha Bedi Rai. The macho Aryan Vaid
was given the 'Casual Dark' look from Springfield's Autumn Winter collection. This look focuses on a casual yet stylish look and reflects the attitude of those who love being dressed in black and grey with a touch of red. Carol
was given the "School Rebel"
look - a collection for the mischievous rebel, which portrays college styles and emblems. The Springfield store sports a cool vintage feel. The store has been designed to make products accessible offering consumers easy browsing. Springfield makes shopping a relaxing experience, while using light and designs in a creative manner to highlight products as well as enhance consumer accessibility. F acing brick walls, split-level ceilings at different heights and modular furniture further compliments the recycled industrial feel of the store.
Commenting on the launch, Mr. Sandeep Krishan, Brand Head, said, "SPRINGFIELD is best-suited for the young, cosmopolitan male in search of a fashionable brand that offers a good quality-price relationship. The collection oozes a 'cool' attitude with an overall rugged look and feel. All in all, this is a great offering for the urban Indian male who is conscious of being in sync with global fashion trends and not afraid of experimenting."