Amid divorce rumours, Justin Bieber celebrates as Hailey’s brand achieves this much sale

Justin Bieber is ecstatic for his wife, Hailey Bieber, as her skincare brand, rhode, hits a major milestone. On May 28th, rhode was acquired by e.l.f. Beauty in a deal valued at a whopping $1 billion. Bieber is publicly celebrating Hailey's success in the beauty industry.

Hailey Bieber, the 28-year-old founder of rhode, shared the exciting news on Instagram, reflecting on the brand's journey since its 2022 launch. She expressed her vision to expand rhode globally, following the acquisition by e.l.f. Beauty. “When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally," she wrote.

“So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode," she added, describing e.l.f. as a “like-minded disruptor" that shares her passion for innovation and big ideas.

Hailey Bieber is stepping into the roles of Chief Creative Officer and Head of Innovation at rhode, while also advising e.l.f. Beauty. Expressing gratitude to her team and the rhode community, she shared her excitement for the future, “This next chapter is going to be even more incredible together! As I’ve said, this is only the beginning. 🤍"

Justin, showed his support by reposting Hailey's announcement on his Instagram Story, silently expressing his pride. Hailey responded emotionally. In an interview, Hailey discussed the unexpected timing of the billion-dollar deal, stating, "When you’re launching a brand, you’re just so focused on what’s right in front of you at the time… I could have never anticipated that it would happen at this exact time." Regarding choosing e.l.f., she emphasized, “Vibes matter!"

Justin and Hailey Bieber have been in the news lately due to swirling rumors of a possible divorce. The couple, who have been married for several years, have been the subject of much speculation and gossip, with many outlets reporting on the alleged rift between them.