Alia Bhatt on advocating the ALT EFF: "Cinema is a potent tool for initiating crucial conversations"

Alia Bhatt, known for her conscientious approach and advocacy on social and environmental causes, has been appointed as the festival's advocate.

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Alia Bhatt

India's largest environmental film festival, the All Living Things Environmental Film Festival (ALT EFF), is excited to announce a strategic partnership with Eternal Sunshine Productions, a production house founded by acclaimed actor, producer, and entrepreneur Alia Bhatt. Scheduled to run from December 1st to December 10th, 2023, ALT EFF, now in its fourth year, focuses on harnessing the influence of cinema to address critical environmental issues.

Alia Bhatt, known for her conscientious approach and advocacy on social and environmental causes, has been appointed as the festival's advocate. Her role involves championing the fusion of sustainability and storytelling. This collaboration is a natural fit, given Bhatt's commitment to utilizing her influential platform for the greater good, aligning seamlessly with ALT EFF's mission to raise awareness and encourage dialogue on climate change, sustainability, and environmental concerns.

Eternal Sunshine Productions, co-founded by Alia Bhatt and Shaheen Bhatt, has a mission to bring forth narratives that are relevant, spark conversations, and resonate with a broad audience. In the upcoming edition, ALT EFF aims to make an even more significant impact, with screenings planned in over 20 cities across India, featuring films selected from 50 countries. The festival's goal is to engage diverse audiences, fostering dialogue and enhancing awareness of environmental challenges that necessitate collective attention.

Expressing her enthusiasm for the partnership, Alia Bhatt states, "It is an absolute honor to be associated with the All Living Things Environmental Film Festival 2023. Cinema is not just a source of entertainment; it is a potent tool for initiating crucial conversations, and the festival perfectly encapsulates this. At Eternal Sunshine Productions, our objective is to narrate stories that provoke thought and change in any way possible. Supporting a festival that seeks to tell impactful stories while being environmentally conscious is a joy for us at Eternal. This collaboration is a crucial step toward fulfilling our vision as a young production company."

The collaboration between Eternal Sunshine Productions and ALT EFF promises to be a dynamic one, amplifying the festival's message and expanding its reach. 

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