Challenging the conventional level of supremacy maintained by Indian television for decades as the main entertainment focal point, the rise of Over the top (OTT) platform has displayed a major shift in the medium of entertainment now. One of the key players in the Indian market is Amazon Prime Video who is throwing such unconventional and quality rich content that audiences are hooked to the digital medium.
Amazon Prime has taken the market by storm by offering a lot of Prime original series and movies that include the likes of Inside Edge, Four More Shots Please, Made in Heaven, Paatal Lok, and a whole lot of varied genre shows. Amazon Prime Video’s library has expanded quite a bit ever since there has been a rise in the demand for OTT content. What was originally a limited library has grown into a media vault that caters to the likes and preferences of all ages and demographics.
While Amazon is experimenting with the kind of content it provides to its subscribers, it has successfully managed to understand what the consumer needs and the shows are altered as per it. Citing their recent release "Paatal Lok" that looks into the modern Indian politics is garnering wide appreciation across the globe. Their past shows like Four More Shots please, Mirzapur or Made in Heaven were loved to an extent that the makers are coming back with new and exciting seasons. They have an exciting array of international favorites such as Goliath, The Marvelous Mrs. Maisel, catastrophe and the list goes on.
With an inclination towards producing more Indian originals and getting more regional content onboard, Amazon Prime is definitely the most loved OTT platform in the Indian market. Amidst the current pandemic when everything has come to halt, the shift towards OTT is multiplying rapidly and with Amazon Prime at our rescue, we have shows and movies for all moods and we are totally loving it.