Trend Spotting: Bollywood’s latest obsession is called Logomania

Like karma, fashion also is cyclical. What goes around comes back in style eventually. We can say this about the popular 90's trend that has made a big return. An exaggerated and repeated use of logos, highlighted across a garment as though it was some kind of an embellishment. This not just works as a status symbol but also makes the wearer stand out. If you are a fan of this B-town’s uber glamorous lot you are ought to like this logo obsession, also called as the logomania in current world of style and fashion. 

From Kareena Kapoor Khan to Ranveer Singh, both men and women of Bollywood are acing this maximalist trend and how! Scroll ahead to take a look at it....

Earlier today the concept of logomania was refreshed on our style desk as we spotted Kareena Kapoor Khan showing her affection for the French fashion designer, Coco Chanel by donning her name splattered all over a dress in cherry red. Bebo looked lovely!

In the recent past, we saw Malaika Arora at a movie screening wearing a white bodysuit with the French luxury house Balmain Paris written across in black. Malaika added a pop of colour to her OOTN with a green leather Gucci bag.

Bollywood has been crushing on Gucci but it seemed as though Kangana Ranaut has tremendous love for this high-end brand. She was spotted slaying a GG logo tracksuit along with a white leather Gucci bag. 

Sonam Kapoor showed her fandom for Fendi as she picked the brand’s logo filled jacket and a matching bag as her airport look. She complimented this jacket with a beige skirt and bag with a pair of tan shoes.

Talking of Gucci and tracksuits, we just can’t forget how cool Ranveer Singh looked as he sported a GG logo tracksuit with wife Deepika Padukone who was at her athletic self in an orange Nike jogger and jumper set. 

Janhvi Kapoor had a subtle take on this logomania trend. She sported a Saint Laurent printed white tee. A classic style pick that must have burnt a whole worth Rs 33k in her pocket. 

If you are interested in jumping on the logo mania bandwagon, you could start small. Think of incorporating a logo replete belt, shoes or may be a handbag in your wardrobe. It will not only be subtle but also a little less expensive.

What are your thoughts on the current wave of logo mania? Let us know in the comments below….