South Indian film industry has got its math right unlike hindi greedy film distributors: Richa Chadha

Richa Chadha is known for choosing unusual projects and people. She joined the OTT bandwagon with Inside Edge in 2017, long before the country saw a digital boom, and she's already dabbling in podcasting. The actor, whose most recent Audible production is Baby Doll, feels the platform is a "wonderful way to express tales."

Richa portrays a sex worker seeking vengeance for her friend's death at the hands of an underworld don, played by Jaideep Ahlawat. Around the time of Gangs of Wasseypur, director-writer Pravesh Bhardwaj sought to work with Richa, but it didn't work out.

While Richa is busy carving her own path, the Hindi film industry is struggling against the reigning south Indian wave at the theatres. The scenario has give rise to the tag of ‘pan-India’ films. In the Fukrey actress talking to Indian express shared her opinion, “They’ve got their math right in terms of numbers and ticket prices. That’s why a Master opens to such numbers because a very dedicated fan club of a south megastar ventures out and watches the film. And unlike the Hindi film industry and its greedy film distributors, there they keep the ticket at Rs 100-400 even if its a hit. But over here, due to a ticket priced above Rs 400, footfall will decrease. The audience will pay for food and beverage. Naturally, cinema will suffer. It has more to do with the distribution.”

Richa said, reiterating the need to manage ticket price for Hindi films., “I don’t see that happening here, unless you are forced to. Recently, a film was released which I’m sure will come on OTT soon, its leads had their noses up in the air. And when the collection of first day came, it was less than one-third of what the hero charges. If this happens, how will your math work out? 

Richa recently made news for her body transformation and her new fit avatar. She however said she does not believe in documenting her fitness journey, as it’s different for every individual, she resented at those who do that. 

The actress has an interesting lineup of work ahead there is Fukrey’s third installment, the second season Great Indian Murder and three more films.