The actor is excited about the film and to reach out to his fans, he will be seen spreading a buzz about the movie in a dance reality show as well as a popular comedy show.
Confirming this, a source close to the team said: "Saif has gone to a dance reality show and also Kapil's comedy show for 'Bullett Raja' promotion. He generally stays away from these shows, but this time he is so thrilled about this film and working with Tigmanshu (Dhulia) sir that he has decided to make the most of it."
"This film is very close to his heart, and, in fact, he enjoyed himself thoroughly on these dance and comedy shows," the source added.
A gangster film based in Lucknow, 'Bullett Raja' stars Saif Ali Khan and Sonakshi Sinha and Jimmy Shergill in the lead roles. It hits theaters on Friday.