Ranveer Singh teams up with Johnny Sins in a Saas-Bahu saga for a campaign for men's wellness

In a surprising collaboration, Bollywood sensation Ranveer Singh and renowned adult film star Johnny Sins have joined forces for an advertisement promoting male performance enhancers. The campaign, titled #TakeBoldCareOfHer, marks Ranveer's role as a co-founder of the sexual health and wellness brand Bold Care, where he has been actively involved for over a year.

The advertisement, shared by Ranveer on Instagram, features a witty and unconventional take on a typical Indian television soap opera scenario.

In the clip, Ranveer and Johnny recreate a dramatic moment, with Ranveer playing the role of Johnny's brother and Johnny portraying the husband of the "bahu" character named Kishu in the ad.

The ad cleverly addresses the topic of men's sexual health in a humorous yet informative manner, aiming to normalize conversations around the subject. Through its comical portrayal, the campaign challenges societal taboos and aims to change perceptions about men's sexual wellness.

For the unversed, the campaign is penned by Tanmay Bhat, Devaiah Bopanna, and their team, and directed by Ayappa KM, the ad is a collaboration of creative minds known for their successful campaigns. Produced by Earlyman Films, the campaign strives to break outdated stigmas and encourage individuals to seek help when needed.

With this initiative, Bold Care aims to spark conversations, destigmatize taboo topics, and provide support to those seeking assistance with their sexual health concerns.