RACE The most publicized film of 2008..

A film is declared a 'Super-Duper Hit' only when it surpasses innumerable hurdles and maintains the right balance, from the cast to the story line to the screenplay to direction! But most importantly, it is the manner in which a film is marketed and publicized that will make or break a film.

In the case of Abbas-Mustan's forthcoming film 'Race', the film seems to have scored high in all departments of the game. The marketing for the film has been phenomenal as the posters with the glittering faces of Anil Kapoor, Akshaye Khanna, Saif Ali Khan, Bipasha Basu and Katrina Kaif seems to have done wonders to enthuse the public to watch the film.

The film has already set the cash registers ringing with the enormous audio sales, and the songs of the film have been chart busters all over. The spectacular promos of 'Race' give a gripping feel to the whole story line and also provide a must-watch look on the faces of the public.

The film has been promoted really well in all the reality shows on air in TV and the whopping response got to the episodes have really given a signal that the stars of the film are 'Hot Property' and so is the film!

Directors, Abbas-Mustan who are masters at giving the audience nail-biting thrillers have not left a stone unturned when it comes to the story line of the film. With a perfect package deal ready to explode on release, it is said that 'Race' is the best publicized film after OSO and is predicted to be a big blockbuster in the year 2008.

What's more, the glamour queen Katrina Kaif, the sexy seductress Bipasha Basu and the hot Saif along with the dashing Akshaye will surely ensure that the viewers are glued to the movie from its first reel!

Last but not the least, Raindrop Media, the media director of the film RACE, has ensured a strategic 360 degree publicity drive leveraging all mediums to create an optimum early 'buzz' and awareness amongst the trade and the target audience, thus positioning RACE, as the slickest, stylish, sexy blockbuster thriller.

And the truly innovative strategies, ideas, story pegs, game plans and media tie ups with MTV Roadies, Indiafm, NDTV, Indiatimes Voice and reality shows like Star Voice of India 'Chote Ustaad', 9 X 'Yeh hai Jalwa' has ensured that RACE has always been in news.

So get ready as the 'Race' is about to begin!!-(SAMPURN)