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"India's Raw Star is a journey from a raw star to rock star" - Gaurav Bannerji

TellyBuzz got in conversation with the General Manager of Star Plus, Gaurav Bannerji in context to new reality show of Star Plus India’s Raw Star.

Published: Saturday,Aug 23, 2014 17:16 PM GMT-06:00
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Indias Raw Star is a journey from a raw star to rock star - Gaurav Bannerji

Star Plus' new reality show India's Raw Star is all set to kick off from tomorrow onwards. While the young generation goes crazy for all rap and remix songs, here is Star Plus one of the leading GEC presenting you the unique reality show India's Raw Star  to enthrall the viewers with the singing skills of the contestants in the show.

TellyBuzz in conversation with the General Manager of Star Plus Gaurav Bannerji to know more about the show and their strategy.

How different will this show be from other musical shows?

Star Plus has always been at the forefront of creating benchmarks. With India's Raw Star, we are trying something unique in the singing reality show genre. There are two main different aspects we are bringing in our musical show. Our attempt is to reach out to the youth of this country and who better than the biggest youth icon, Yo Yo Honey Singh to take this ahead.

And the second unique thing in this show is that it will change the visual and music grammar of singing reality shows in India. As for the first time ever, an Indian singing show will introduce the concept of music choreography! The look and feel of the show will be a visual treat for the viewers. They will also for the first time get to watch these performers sing original songs, which have been composed and written by them.

We heard that there is no judges' panel instead it is only Honey Singh who will be mentoring the contestants?

A name that whole world knows today and who is ruling the music sense is Yo Yo Honey Singh. He is the one with whom even the Bollywood big actors think their movie opening will be a big hit just because Honey Singh is associated with the movie. Star has always been in a place where  superstars start their career of television by doing a show on this channel. Since long time there was a question in my mind that why musical shows are not working on television and I got the answer when I met Honey Singh, he told me that every shows on music have come on play back singing which fails to appeal visually to the audience. This show is thus not about finding a playback singer but it is about a Raw Star. And Honey Singh is the best icon for a Raw Star.

How will music choreography be introduced in the show?

We have roped in an international choreographer Michael Schwandtl who has worked with artistes such as Katy Perry and Lady Gaga on their performances. He will work with the contestants to visually enhance their singing performance and make it a delight for viewers to watch. This way Star Plus is trying to add more glamor to the show with a visual treat to the audience. 

All the best to the show India's Raw Star!

Aakruti Damani

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