'...Hanumaaan' to have online premiere before TV telecast

Mumbai, May 1 (IANS) Sony Entertainment Television's forthcoming mythological series "Sankat Mochan Mahabali Hanumaan" will have its online premiere on mobile application Sony LIV before the first episode is aired on TV.

The online premiere will take place on May 4 at 12 p.m. before its on-air telecast at 8 p.m.

The show will present the tale of lord Hanuman from the perspective of lord Krishna. Born to Kesari and Anjana, Hanuman is considered to be the epitome of a devotee, read a statement.

The show will take viewers on a journey of his beautiful and eventful life right from his childhood from being a devotee of lord Ram to being the vanquisher of all evil. It will also bring out his qualities and derive morals from his life which are relevant in everyday life. It will be enhanced by advanced visual effects.

Sony LIV is aimed at providing entertainment on the go for young India and this new step further reinstates this brand promise.

"Our marketing innovations and promos have already created a lot of buzz for the show. Besides the web premiere, the show has also seen some unique digital innovations like live streaming of the grand press conference held at Kingdom of Dreams and an auction of Mahabali Hanumaan's Gada," Gaurav Seth, senior vice president (Marketing) at Sony Entertainment Television, said in a statement.