Balaji Telefilms' Bandini on NDTV Imagine has showed a consistent growth in numbers from the time of its launch. And now, the show has reached new heights by being the #1 show of the channel with a TRP of 2.1 this week.
According to the latest ratings, NDTV Imagine stands fourth on the chart with a GRP of 108 with a gain of 15 points from last week. COLORS gets the top position with a GRP of 258 while Zee TV takes the second position ahead of Star Plus with a GRP of 245, with Star Plus having to settle for the third spot with GRP of 240.
We talked to Sandiip Sikcand, Creative Director of Bandini who quoted, "The numbers speak for our work; and this is all because of the efforts put in by the entire team. Bandini has been a baby to us, and we are devoted to the show. The show has a great potential and this is just a beginning. We have reached the 2 TRP mark, but we are confident of getting to the 3 TRP mark very soon".
On the next interesting track in the show, Sandiip said, "There will be a revelation of Dharamraj's past which will give a totally new meaning to the Santo – Dharamraj chemistry. You have to watch this story track as this is something that has not been shown on television before".
We sent a text message to Shailja Kejriwal, Exec VP Content, NDTV Imagine, but did not get a reply from her.
Well, with this continues the battle for numbers..
Reporter and Author: Srividya Rajesh