STAR One bets on €˜reality€™ and €˜celebrity€™
It€™s a proven fact that
reality sells on Indian television. And when it is mixed with
€˜celebrity€™, it reinforces the chances of success. STAR One is trying
that very route with its new show, €˜Nach Baliye€™.
The only difference is that this time, they are banking on television stars rather than the Bollywood biggies.
Sameer
Nair, COO, STAR India, is confident about €˜Nach Baliye€™ being the next
big thing after €˜KBC€™. He says, €œThere are a few things which make this
reality show stand out. While other shows are basically talent hunts,
€˜Nach Baliye€™ has 10 celebrity couples from the television world
competing with each other for the audience€™s votes.€
Punitha
Arumugum, group CEO, Madison Media, also seems positive about the
success of the show. She says, €œThe audiences today are looking for
variety. Their tastes are changing, and I think there is scope for such
programmes.€
Arumugum, however, strikes a note of caution,
saying that the packaging and presentation of the show will certainly
play an important role in its success.
Kajal Malik, regional
director, OMS, is of the opinion that the chances of success of the
show would have been more if it had brought in Bollywood celebrities
instead of television stars. She says, €œTelevision stars are more known
for their acting skills rather than their glamour quotient.€
However,
she adds, €œThe show has the potential to generate a mixed response, if
not to be a clear market leader, like other STAR One shows such as €˜The
Great Indian Laughter Challenge€™. In fact, the behind-the-scenes banter
and drama will certainly create curiosity, but I am not too sure about
the stage performances.€
Nair of STAR India clarifies, €œThese
celebrity couples are not trained dancers. In fact, this will make it
more interesting as there will be excitement in watching them being
trained and then performing on stage.€
The show will be aired at
9 pm, from Tuesdays to Thursdays, starting October 11. One couple will
be eliminated each week, based on the votes, and the winning couple
will be crowned the €˜Nach Baliye Champions€™.
Nair of STAR
India concludes, €œSTAR One is only 10 months old, and we are hoping
that with this show, we can become the number two general entertainment
channel, after STAR Plus.€
Edited by Luckiegrl1322 - 18 years ago