We are not on a trip to hunt down Yash Raj Films, but then what surprises everyone is the strategy that the premier production house of Bollywood has been pursuing. After the success of Crazy Kiya Re, the next big musical thing from Yash Raj does seem to be the remix of the song Lazy Lamhe from Thoda Pyaar Thoda Magic.
The Saif Ali Khan-Rani Mukerji starrer has not been a well-promoted one and with several similarities with earlier Yash Raj products, it is creating a bit of a flutter in their camp. Lazy Lamhe, in the meantime is indeed a popular number especially with the youngsters as they are opting for it at the discotheques and pubs. Strangely that song is not been promoted aggressively as one thought, Yash Raj would be doing given their ear for music.
But with films flopping regularly, it does seem that even Yash Raj Films have lost the plot somewhere and have forgotten what their core strengths are and what are the kind of stuff they should be promoting? If someone from Yash Raj is reading this, you know what to do. Shake of those lethargic moments in the career graph and go on to promote the Lazy Lamhe remix.
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