Pathaan Advance Booking Starts 20 Jan 2023

https://www.bollywoodhungama.com/news/bollywood/breaking-yash-raj-films-open-advance-booking-shah-rukh-khan-starrer-pathaan-india-january-20/

Advance bookings have already started here. I’m booked on the 26th and 29th of January with two different groups of friends. Now I have to pretend to act surprised for the 29th friends because I ain’t telling em I’ve watched the film. Otherwise they’ll start chanting this song and I’ll never hear the end of it. 🙃

https://youtu.be/SitfHoxg65s

So the 'battle' starts in 3 days...

Overseas, in some countries, there are already tickets sold and thousands of reservations done...

2nd Day is National Holiday, this should boost the Friday night shows booking.

100 cr weekend unless WOM turns out to be terrible.....

After a long time, seeing a film buzz in big way.

Yes, She is going to watch it twice. 

https://twitter.com/taran_adarsh/status/1615301418264702976

Drishyam didn't need more promotion as it has the positive buzz about the story through the original movie.

Pathaan gets promotion (negative/positive) through media/social media ... the hype is tangible...John tried to give an interview...neither SRK nor Deepika have a reason to cater to media's wishes...still, there is additional promotion, just not in form of interviews.

Taran Ardash's "right direction" may continue this way or not...but that depends on the movies (and the people involved), I think.

What will opening day be ?